
Morgan Freeman and PLAN!TNOW join Sierra Club to reach magazine readers across the nation. See it full size.
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In addition to making sure people have the information they need to reduce their risks and survive the next storm, the "Get Prepared" initiative encourages people to take collective action locally. It is local communities that are best able to assess and tailor their risk-reduction efforts to the local and regional threats. It is the job of local communities to restrict or prevent building in the floodplains, to restore and strengthen wetlands and forests and educate their citizens.
PLAN!TNOW is a non-profit which provides people, communities and companies in high risk regions the information they need to protect their families, lives, homes and businesses. Their website, PLANITNOW.org, links people to practical information -- disaster preparedness checklists, emergency contact information and other organizations working in disaster preparedness and recovery.
The Sierra Club, the nation's oldest and largest grassroots environmental organization, is working to help people understand that "Protecting nature, protects people," and that restoring and strengthening the natural defense system will save lives and reduce damage. Wetlands, barrier islands, forests and floodplains act naturally to slow and absorb high winds and water. Developing and destroying these natural buffers leave people and communities vulnerable and at increased risk of flooding and wind damage.
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