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Read about another coastal Business Leader, John Cuchessi, here.
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Welcome! We're a network of activists working to protect the
states threatened coast for future generations. First time
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Julie Garner lives in Anaheim, CA but she earned her Coast Hugger t-shirt in Santa Rosa! Julie traveled 450 miles (each way) to attend the June, 2006 Coastal Commission hearing in Santa Rosa to help protect 17,000 threatened Monterey pine trees. In large part to the work of dedicated volunteers like Julie, the golf course developers withdrew their proposal less than 24 hours before the hearing. Click here for more information.
You can be a Coast Hugger like Julie and you don't need to go 900 miles to do it. In fact if you spend just a few minutes writing and submitting a coastal protection letter to the editor, we will send you your very own, organic cotton Coast Hugger t-shirt.
To join the Great Coastal Places Campaign Letters-to-the-Editor Writing Team and get some easy letter writing suggestions and to earn your Coast Hugger t-shirt, write to savethecoast@sierraclub.org.
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News and observations from our Great Coastal Places
Campaign.
Trees Not Tees! Monterey Pines Saved from Pebble Beach Resort Development
Click here to receive our timely email alerts to help protect California’s
threatened coastline.
WE DID IT! After years of private planning countered with resounding public opposition the California Coastal Commission voted 8-4 Wednesday to deny The Pebble Beach Company the authorization needed to cut over 17,000 Monterey Pines in the Del Monte Forest. The commission ruled that the Pebble Beach Company is not above the Coastal Act and they will not be able to pave their way through the forest to develop resort additions, parking lots, and golf courses.

The 10 hour hearing on Measure A, which included a Coastal Commission staff report recommending the rejection of the plans, a presentation by The Pebble Beach Company’s attorney, comments by dozens of concerned community members from across the state, and the delivery of over 750 letters in opposition of the plans, concluded with the Commission voting for trees not tees, and insuring the permanent protection of the native monterey pine forests for future generations. This incredible victory for the monterey pines could not have been achieved with out the massive public support of the protection of this dynamic coastal ecosystem, and the call from all of you to the Coastal Commission to vote in the best interest of the California Coast.
Until next time,
Mark Massara
Director, Sierra Club Coastal Programs
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