In response to growing concerns about global warming, increasing demand for cleaner energy, and strengthening opposition to individual new coal plants the coal industry has launched a more than $30 million advertising and public relations campaign under the name of the American Coalition for Clean Coal Electricity (ACCCE).
Using both covert and open front groups, like America's Power and Clean Coal USA, the coal industry and ACCCE are running TV, radio and print advertisements across the country, making concentrated efforts to "green" their dirty industry.
Truth: We agree. We can use technology and American ingenuity to fight global warming, keep energy affordable and create a secure energy future. But to be successful, we need to start now. We can't put off action for another decade until new coal technology is developed. We need to start using the clean technologies we have available today to meet our energy needs. Increasing our use of energy efficiency and renewable energy sources - like wind and solar power - can secure our energy future and help avoid the worst consequences of global warming.
Truth: Despite industry claims of advanced clean coal technology, the fact is that an overwhelming majority of the new plants the industry is in such a rush to build will use the same kind of old technology that creates the global warming problem we're trying to solve now. One day we may be able to capture and store carbon emissions from coal plants, but even the CEO of Duke energy believes "you have to think about carbon capture as decade and a half off."