Hummer: 'It's Just So Evil'
When Hummer advertising reps go looking for theme songs, they tend to hear not the sound of music, but of car doors being slammed in their faces. Bands with a conscience are turning down offers of as much as $180,000 for the rights to use their songs in marketing the automotive behemoth, according to an Associated Press article."We figured it was almost like giving music to the Army, or Exxon," said Trans Am guitarist Philip Manley, whose Washington, D.C., band was offered that much for its song, "Total Information Awareness."
The Seattle-based band The Thermals turned down an offer of $50,000 for the use of its song "It's Trivia" in a Hummer commercial. "It had to be the worst product you could give a song to," said lead singer Hutch Harris. "It was a really easy decision. How could we go on after soundtracking Hummer? It's just so evil."
And speaking of Hummers, were we the only ones who caught the irony in the Super Bowl ad that told the story of the courtship between a robot and a dinosaur, with the dinosaur giving birth to a Hummer in the end? Given the amount of fossil fuels consumed by Hummers, this dinosaur mama would have had to die in childbirth to support her offspring.
For more Hummer humor, check out hummerdinger.com.

1 Comments:
The least fuel efficient SUV on the road:
Mercedes-Benz G 55 AMG 11/13, Porsche Cayenne Turbo SUV: 13 mpg/18 mpg, Mercedes-Benz R500 SUV 13/18, Nissan Titan 4WD 13/18, Nissan Armada 13, and the Land Rover LR3 SE (V8), 13 mpg.Volkswagen Touareg SUV: 14 mpg/18 mpg, Audi Q7 SUV*: 14 mpg/19 mpg, Infiniti FX45 SUV: 14 mpg/18 mpg, Infiniti QX SUV: 13 mpg/18 mpg, Lexus LX SUV: 13 mpg/18 mpg, Toyota Land Cruiser SUV: 13 mpg/18 mpg
Hummer more fuel efficient than sport sedans:
BMW M5 & M6 (12/18), Mercedes-Benz CL65 AMG and CL600 sedans (13/19), Mercedes-Benz S65 AMG sedan: 13 mpg/19 mpg, Mercedes-Benz SL55 AMG convertible: 14 mpg/19 mpg, Mercedes-Benz SL65 AMG: 13 mpg/20 mpg, Mercedes-Benz SL600 convertibles: 13 mpg/19 mpg, Mercedes-Benz S600 sedan: 13 mpg/19 mpg,
Why then is Hummer a Target?
The 2007 H3 gets an official EPA Rating of 15/20 MPG. The H3 will get 14/18 with the new 2008 ratings and a 7 of 10 Air Pollution Score - all MPG scores went down with the 2008 rating system.
This is really an issue about economic class - Hummer (14/20) driver's are firemen and BMW M5 (12/18) drivers are Lawyers. Where is the anger and protests against BMW, the anger at Audi AWD sedans, Mercedes-Benz, or the Toyota trucks?
I enjoy watching the Hummer outrage as it is a great way to spot bigots.
H2: Very few H2s sold and this is a HD vehicle and thus there are no EPA MPG ratings. Thus there is no ability to make comparison to the large HD truck market. I hear about 12 to 14 MPG Hwy and about 10 MPG combined. Which puts it above the luxury sport sedans and right in with HD trucks.
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