Chevy No Va

We weren't the only ones who seized on Chevy's build-your-own-Tahoe-ad online campaign. Seems quite a few folks took the idea and ran with it. Not surprisingly, where GM was hoping for consumer-generated content, they mostly got consumer-generated indignation. Hopefully, they'll get the message: Folks want better, more efficient cars, rather than the same mindless fantasy presented over and over in these ads, where SUVs are improbably perched on mountain crags or parked on the edge of waterfalls. Detroit is indeed perched on the edge of a precipice but gas guzzlers like the Tahoe won't get them off.