Hummer and Fries
According to the press release, GM, the world's largest automaker (not for long) and McDonald's, the world's largest fast food chain, have teamed up to provide miniature gas hogs to burger-eating boys around the country. Yes, just boys; to reinforce gender roles, 'girl' happy meals will come with a Polly Pocket, whatever that is.
According to the press release, boys "will receive one of eight powerful, fun-fueled miniature HUMMER vehicles, with their purchase." The company says the Hummer toys will "spark the imagination of children nationwide." Here's one truly imaginative touch: The Laser Blue H2H sports a hydrogen tank which "guests can customize with 'Hydrogen' stickers" for "added fun." Oh boy! Too bad they didn't go with biodiesel instead. Then you could put stickers on there that said, "French fry grease." Oh well.
The "Hummer of a Summer" promotion seems especially ironic with gas prices as high as they are. As the New York Times reports, it currently costs about $96 to fill a Hummer H2. And, of course, at 11 mpg, you have to fill it often. No doubt that helps explain the drop-off in Hummer sales, which are down by 34 percent from last year.
Dang. If only they really were fun-fueled.