Good, Inc.

Virgin Atlantic's Sir Richard Branson made international headlines back in September when he publicly committed $3 billion to the development of green fuel technologies. While that sum was broadly construed as a donation, it is more properly understood as an investment -- one that carries risk but also the potential for handsome profit. Question: Does the fact that it's not a charitable donation make the gesture any less laudable? A piece in the New York Times looks at how Branson and other billionaires are happily blending business with a progressive social agenda. Meet the 'philanthropeneurs'.