Guerilla Marketing

The networks-savvy crew at Worldchanging enlisted the aid of their site's visitors to blitz Amazon.com in an effort to influence their new book's sales ranking. The mob tactic appears to have worked. As of this writing, the eponymous title is sitting pretty at #13. If you want to help make worldchanging the stuff of bestsellerdom, go score on for the team by scoring your own copy on Amazon. Having handled a colleague's copy, I can attest that it's a beautifully produced and nicely organized book. Definitely worth the cover price.