Demon on Wheels
No, it doesn't run on hydrogen or cellulosic ethanol or supercooled swamp gas or anything like that. It's a full-on hi-octane petrol-sucking racing machine, but without any corporate logos and instead covered with "a beautiful piece of artwork highlighting our planet Earth." But here's a further wrinkle. That Earth image is made up of 600,000 pixels (times 2 cars, so figure 1.2 million pixels), each of which will carry the name (in microscopic type) of folks (well, kids presumably) who have pledged to make some small energy-saving lifestyle change.
Cynics (guilty as charged) point to the inherent contradictions in all this. I mean, come off it: Greening the F1 seems even more specious than greening Hollywood. And yet, the governing body says it's "carbon-neutral" thanks to carbon credits purchased by the International Automobile Federation to fund reforestation in Chiapas. Furthermore, they say, they have the potential to change the hearts and minds of millions of race fans.
Perhaps. As I said in some earlier post, too bad we can't run our machines on irony or cognitive dissonance. Then, we'd never run out of energy.