That Elusive Sweet Spot
At Salon, Ira Boudway talks with author and Step It Up! leader Bill McKibben about Deep Economy, his book-length argument against the notion that economic growth should be the ultimate goal of societies and that more is always better. McKibben argues instead that we need to find the "sweet spot" that balances individual needs and desires against the demands of ecological sustainability.
A good interviewer, Boudway presses McKibben to be a little more specific. "What about what we're doing now?" He asks. "I contacted you through a P.R. person for Henry Holt, who is hoping to sell as many copies of your book as possible. Salon, in turn, is hoping to generate traffic based on your reputation as a writer, which would help drive ad sales and so on. Are we in the sweet spot?"
To see his answer, read the interview. It's worth noting, though, that the interview currently runs alongside an ad for the new Porsche Cayenne Turbo, which (I checked) gets about the same mileage as a Hummer H2. ... Definitely not in the sweet spot.
A good interviewer, Boudway presses McKibben to be a little more specific. "What about what we're doing now?" He asks. "I contacted you through a P.R. person for Henry Holt, who is hoping to sell as many copies of your book as possible. Salon, in turn, is hoping to generate traffic based on your reputation as a writer, which would help drive ad sales and so on. Are we in the sweet spot?"
To see his answer, read the interview. It's worth noting, though, that the interview currently runs alongside an ad for the new Porsche Cayenne Turbo, which (I checked) gets about the same mileage as a Hummer H2. ... Definitely not in the sweet spot.
1 Comments:
There's no reason why you can't make a huge profit selling cars that are sustainable-- it's laughable to think there's a conflict between profit and living sustainably!
In fact, there are 'endless' markets-- as all users need to buy the new cars-- and recycle or retool the old, high mpg autos.
There are millions of customers waiting!
Air Cars!
Electric Cars!
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