Mapping Change

Earlier this week, Google launched Google Earth Outreach, a program designed to help non-profits and NGOs use Google Earth mapping software to further their cause. The Sierra Club was one of the first groups to make use of Google Earth, and while we weren't able to make it back to New York City for the actual launch event (featuring the legendary Jane Goodall), we did contribute a case study on our first use of Google Earth, in which we set out to show visitors to our site what was at stake in the decision on whether or not to open the Arctic National Wildlife Refuge to oil and gas drilling. Since then, we've continued to experiment with the program, including, most recently, an ongoing project to map the life and times of Sierra Club founder John Muir.