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Live for Now? What About Tomorrow?

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I've been struck by Pepsi’s "Live for Now" advertising theme. "Now" is good, but I keep wondering: what about tomorrow? PepsiCo, which owns Pepsi, Gatorade, Quaker Oats, Frito-Lay, and dozens of other brands, is one of the largest companies in the world and has a tremendous impact on people and the planet. For example, the company uses toxic tar sands fuel in its massive fleet of delivery trucks. By "living for now," is the company saying it could care less about tomorrow?

I know we can expect more from PepsiCo. Why? I've met the CEO, Indra Nooyi.

I had the opportunity to meet Nooyi at the PepsiCo shareholder meeting in June when I was there to speak on behalf of the tens of thousands of people who had signed a petition urging the company to stop using fuel made from tar sands in its trucks. Before the meeting started, Nooyi and I connected over the fact that both of us are mothers to two daughters. As mothers, both of us want the best for our kids.  

During the meeting, when Nooyi responded to my remarks in front of the shareholders and board of directors, she emphasized that because she has two daughters, and I have two daughters, we share the same values and commitment to the future.

Recently, dozens of major organizations signed a letter to companies like PepsiCo urging them to avoid tar sands fuel because it's "among the most environmentally-destructive sources of oil on the planet in terms of climate and water pollution, forest destruction, public health impacts, and the destruction of ancestral First Nations lands."

In a letter in PepsiCo's 2012 Sustainability Report, Nooyi says: "Business does not operate in a vacuum -- it operates under a license from society. We recognized…when we transform our business to deliver for our consumers [and] protect our environment...we achieve sustained value."

Companies like Walgreens, Trader Joe's, and many others have committed to working with their fuel and transportation providers to avoid tar sands fuel. Why hasn't PepsiCo made this commitment?

Given that we connected over our children and the future we're leaving them, I'm making this appeal directly to Indra Nooyi:

For our daughters, for all of today's and tomorrow's children, please commit your company to clean up its delivery trucks, which make up one of the largest private carrier fleets in North America with tens of thousands of vehicles driving millions of miles each year. You can make a major difference by having PepsiCo avoid tar sands fuel, an extreme source of oil that is destroying forests, poisoning water, and hastening climate change.

Oil makes up about 40 percent of U.S. carbon emissions, so reducing oil consumption is essential if we're going to have any possibility of avoiding the worst effects of climate change. Please also ensure that PepsiCo invests in more than just a few hundred electric vehicles, so that it can take a serious swipe at its oil use.

Gina's kidsToday, Sierra Club is asking people (like you, dear readers!) to show Indra Nooyi and PepsiCo's other executives who we’re living for -- now and for tomorrow: children who deserve a safe planet with clean air and water and no extreme and dangerous fuels.

Do you have children, grandchildren, nieces, nephews, or other kids in your life? Upload their photos here like I just did (those are my daughters on the first day of school last fall). We're hoping each picture is worth a thousand words, and that the full collage shows Indra Nooyi that we're rooting for her to commit PepsiCo to tomorrow.

-- Gina Coplon-Newfield is director of the Sierra Club's Future Fleet & Electric Vehicles Initiative