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Happy Birthday, Ford see the ad The Sierra Club ran an ad in the New York Times and Business Week in June 2003, just in time for Ford Motor Company's 100th birthday. The ad contrasts the technological advances made in some industries over the last century with Ford's step backward on fuel economy. It points out that nearly a century ago, Ford's Model T got better gas mileage than the average Ford car and truck today, and it calls on Ford to do better. The ad is part of the Sierra Club's campaign urging Ford and other automakers to use existing technology to build more fuel-efficient cars and trucks. Last year Ford joined other automakers in a multi-million dollar lobbying effort that convinced Congress to reject higher fuel economy standards. And in April, Ford announced that it was breaking a promise to make a 25 percent improvement in the fuel economy of its SUVs by 2005. The technology exists to allow Ford to achieve a fleet-wide average of 40 mpg. Better engines, transmissions, aerodynamics and other technologies could be built into vehicles of all sizes while enhancing performance, safety, and affordability. But Ford has largely left these innovative technologies on the shelf. Take action! Send an email to CEO William Clay Ford, Jr. and tell him that making cars, trucks, and SUVs that go farther on a gallon of gas is good for the environment and good for Ford. Up to Top HOME | Email Signup | About Us | Contact Us | Terms of Use | © 2008 Sierra Club