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Maurice Adshead

  1951 -
Photo of Maurice Adshad of Muir's Tours, Reading, England
  • Sustainable Tour Operator from Reading, Berkshire, England.
  • Maurice (Mo) Adshead first heard of John Muir when he was training to be a mountain guide in the west of Scotland. Muir inspired Maurice to join the John Muir Trust in Scotland. Maurice says, "At the John Muir Trust in Scotland we have plenty of admiration for John Muir, with action being taken almost every day to preserve some of the most spectacular remote and wild areas of Scotland."
  • Maurice says, "Muir's energy and committment to preserve these important places on the planet was truly inspirational, but the clincher was his ability to read the future. Muir was saying life in 1880 was too stressful and we needed to relax in beautiful places like the Sierra Nevada seems to have been ahead of time."
  • Maurice also went on to establish Muir's Tours, claimed to be one of the top five ethical tour operators in the UK by the Sunday Times in January 2001. Maurice notes that the name Muir's Tours is taken from the Scottish born environmentalist, chosen to reflect the tour operator's respect for the environment and the local people in their destinations. The organization's website includes a page about John Muir - Our Namesake.
  • Maurice says, "In my work I meet people from a wide range of places and the name Muir's Tours often gets the conversation going about John Muir and it is surprising how many people know of him. I greatly appreciate the legacy of all his thoughts and actions."



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