The Sierra Club's Global Warming and Energy team invites your
local TV weathercaster to get with the program this summer.
Team staff and volunteers have produced a six-part TV series
that provides broadcast meteorologists with the expertise and
footage they need to do accurate and compelling news reports
on global warming. Known as the The Climate Report, the
series will be transmitted in its entirety on two satellite
feeds on July/August 9 and 11. Segments can be provided on tape.
Included are interviews with top scientists and health
researchers, informational graphics as well as dramatic
footage of hurricanes and other major weather events
associated with global warming. The final segment offers
viewers practical information for taking action - from
driving less and using more efficient home appliances to
advocating for higher fuel efficiency, or CAFE, standards for
cars and light trucks.
"We're calling on activists to contact their local TV
stations and convince them to pick it up and put it on the
air," said Global Warming Campaign Steering Committee member
Ranchod emphasized that weathercasters are key in the fight
to halt global warming because so many people tune them in
each night. "They can be approached at the local level by
focusing on regional impacts," he said, "like increases in
droughts, floods and air quality hazards or health effects
from heat waves, spreading infectious disease and g
reater extremes in temperatures."
For more information on how to involve your local TV station,
call Ann Mesnikoff in the Washington, D.C., office at (202)
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