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Ads and Other Audio/Visual Resources

November 27, 2007
Print Ads: A December to Remember?
With skyrocketing energy prices and 38% of consumers spending less this holiday season because of high energy costs, right now Congress has a chance to flip the switch on America's clean energy future by passing final energy legislation that saves consumers money, helps grow the economy, protects and creates jobs, makes us more energy independent, and makes real progress in the fight against global warming.
See the Iowa ad. (PDF)
See the Nebraska ad. (PDF)
See the New Hampshire ad. (PDF)
See the Wisconsin ad. (PDF)


November 7, 2007
Radio Ad: Brighter Energy Future for Nevadans
Clean energy creates jobs and saves consumers money. It means less pollution in our air and water. Clean energy reduces the pollutants that cause and aggravate asthma and global warming. Harry Reid supports clean energy in Nevada and all across America.
Listen the ad. (MP3)


October 23, 2007
Print Ad: Seven Principles
The Sierra Club, U.S. PIRG, the National Audubon Society, and Physicians for Social Responsibility launched a new ad today outlining their seven key principles for a new energy policy. These principles are meant to guide Congress as it moves forward with landmark energy and global warming bills.
See the ad. (PDF)


July 31, 2007
Print Ad: Clean Energy and Green Jobs
This print ad running in DC makes it clear why the House must pass a Renewable Electricity Standard as part of its energy bill. An RES is a win for the environment and the economy. It is also an important step in the fight against global warming. This is running with a coalition of 11 environmental groups, MoveOn.org, Political Action, and Physicians for Social Responsibility.
See the ad. (PDF)


June 12, 2007
Print Ad: Take Us Forward
This print ad, running in DC publications, sends a strong message to the Senate about what the millions of members of America's most prominent environmental groups expect from new energy legislation.
See the ad. (PDF)


June 7, 2007
Radio Ad
Conservation Reserve Program
Listen to the ad.


June 4, 2007
Radio Ad: Make Real Progress
Last fall Americans for voted change and a new direction on energy and global warming. Instead of business as usual, it's time for the Senate to deliver an energy bill that moves us forward in the fight against global warming. In order todo that, the Senate needs to beef up the weak bill it is to begin considering next week.
Listen to the ad.


June 4, 2007
Print Ad: Say No to Coal by the Gallon
Liquid coal is the worst energy choice we could make. Congress must say no to attempts to create a new massively polluting, massively expensive liquid coal industry paid for by taxpayers.
See the ad. (PDF)


February 1, 2007
Print Ad
Thanks, Congress (PDF)


October 27, 2006
Two Radio Ads
Run for Altmire in Pennsylvania and Kellam in Virginia. Listen to the ads:
"Did you know," Virginia, Kellam. (MP3)
"Hart-ache," Pennsylvania, Altmire. (MP3)


July 24, 2006
Stop the Big Oil Feeding Frenzy
With the Senate expected to vote this week on an offshore drilling bill, Sierra Club and other conservation groups are running this ad in Congress Daily. The bill would open a huge chunk of Florida's Gulf Coast to drilling, costs billions of dollars from the Federal Treasury, and provide no real energy solutions -- but would be another giveaway to Big Oil.
See the ad. (PDF)


June 22, 2006
Florida Must Stand Strong Against Offshore Drilling
With the House expected to vote next week on a bill that lifts coastal protections nationwide, the Sierra Club and several other local and national conservation organizations are running an ad this week urging the Florida congressional delegation to keep fighting against offshore drilling. Florida has successfully fended off Big Oil in the past, but Rep. Richard Pombo (R-CA) is trying to flip Florida's leaders -- long the staunchest opponents of dangerous offshore drilling -- and get them on board with drilling proposals that could bring rigs just miles from the state's famous beaches.
See the ad running in the Palm Beach Post on Thursday. (PDF)


June 21, 2006
Clean Beaches Mean NO Offshore Drilling
It's summertime, and across the country families are flocking to the coast for beach vacations and fishing trips. This week in beach communities across the Southeast Sierra Club is holding "Clean Beaches -- No Drilling" events where we'll talk about the dangers of offshore drilling and the smart energy solutions that make drilling unnecessary. Sierra Club and other local conservation groups in North Carolina and South Carolina have also teamed up to run print ads in several papers with the message that offshore drilling is not the answer to our energy needs and would only industrialize and jeopardize our fragile coasts. The ads (which appear in the Cartaret News Times, Greenville Daily Reflector, Jacksonville Daily News, New Bern Sun Journal -all N.C.- and the Myrtle Beach Sun News -S.C- on Wednesday) urge North and South Carolinians not to sacrifice their economies and future for the fuels of the past, and to stand together for beautiful beaches and fight offshore drilling.
View the ads: South Carolina | North Carolina (PDF)


May 31, 2006
Richard Pombo Bats for Big Oil
Representative Richard Pombo (R-CA/11th) has been one of the oil industry's best friends in Congress, supporting billions in tax breaks and subsidies for companies like Exxon Mobile and sponsoring bills that would open up the Arctic National Wildlife Refuge and protected coastlines to drilling. In return, oil companies have generously given to his campaigns. That's a far cry from another Republican, Teddy Roosevelt, who a century ago took on the Standard Oil monopoly and won.
Listen to a Sierra Club radio ad (MP3)
View two Sierra Club mail pieces: 1 | 2 (PDF)


May 16, 2006
Offshore Drilling Vote in the House
With a vote in the U.S. House expected this week on a propsal to revoke the moratorium on offshore drilling, Sierra Club teamed up with other conservation groups to run these ads in Congress Daily. The message is clear: With industry raking in record profits and billions in royalty relief, now is not the time to hand over to them America's long-protected coasts. The proposal would allow destructive gas drilling starting just 3 miles from the shore. There are faster, cheaper and cleaner ways to meet our energy needs without sacrificing our beaches, coastal waters and economies.
View the first ad | View the second ad (PDF files)


March 16, 2006
Offshore Drilling in Virginia!
A federal moratorium has been in place for over 20 years that would forbid drilling off the entire Atlantic seaboard, the Pacific coast, and part of the eastern coast of the Gulf of Mexico. But that could all change for the Commonwealth of Virginia if Governor Kaine does not veto a dangerous bill that the General Assembly passed earlier this month. The legislation calls on Congress to authorize drilling off the Virginia coast, putting the state's treasured beaches and tourism economy at risk and turning coastal waters into an industrial zone. The Governor will make the decision whether to sign, veto, or amend the legislation by early-April.
Listen to the radio ad running in Virginia Beach, brought to you by the Virginia Chapter of Sierra Club, Virginia Beach Audubon Society and the Surfrider Foundation.


December 16, 2005
King Stevens' Desperate Attempts on Arctic Drilling
Opening this week in theaters across the country is the critically-acclaimed remake of the epic King Kong. But Americans should also tune in to the horror flick unfolding in Washington, D.C. right now. Senator Ted Stevens (R-AK), seen in his role here as "King Stevens," was seen most recently gobbling up money for his state's "bridges to nowhere." He has now attached his long-embattled Arctic Refuge drilling provisions to a Defense spending bill, holding critical funding for America's troops hostage in a desperate attempt to further enrich oil companies and finally pass his pet project.
See the ad running in Congress Daily (PDF).


December 15, 2005
Grizzly Bear B-roll Footage
The Sierra Club can provide B-roll footage of grizzly bears. Please contact Christina Kreitzer at 415-977-5619 to see what footage is available. To view a sample, click here. (QuickTime).


December 7, 2005
Keep Public Lands in Public Hands
The House-passed version of the federal budget reconciliation bill contains a backdoor manuever by Rep. Richard Pombo to allow for the bargain basement sell-off of America's public lands to mining companies and other special interests. Millions of acres of public lands -- places known for their incredible fishing, hiking and hunting opportunities -- would be up for sale. Sierra Club teamed up with the Izaak Walton League of America, National Wildlife Federation, ORION: The Hunter's Institute and The Wilderness Society to run these print ads in Colorado, New Mexico and Wyoming -- three states where the on-the-ground impacts of this proposal would be severe.
(Ad files are in PDF format.)
Colorado ad, running in the Glenwood Springs Post Independent, Grand Junction Daily Sentinel, Gunnison County News and Vail Daily.

New Mexico ad, running in the Albuequerque Daily Journal/Tribune, Santa Fe Nex Mexican and Taos Weekly.

Wyoming ad, running in the Casper Star-Tribune and Rock Springs Daily Rocket.


October 25, 2005
Arctic Refuge Ad Blitz
Congress is expected to vote on a budget reconcilation bill in early November that includes a provision to drill for oil in the Arctic National Wildlife Refuge. Drilling proponents have sought to gain support for their controversial measure by exploiting high gas prices. A new report by the Department of Energy, however, finds that even 20 years down the road, when Arctic Refuge oil is at or near peak production, gas prices would only be affected by about a penny per gallon. It's simply not worth ruining this pristine wilderness and wildlife haven for a penny at the pump.
>> Kennedy -- Minnesota(PDF)
>> See a coalition ad running in the Congress Daily(PDF)
>> See another add running in the Congress Daily(PDF)
>> Kelley -- New York(PDF)
>> Fitzpatrick -- Pennsylvania(PDF)
>> Gerlach -- Pennsylvania(PDF)
>> Snowe and Collins -- Maine(PDF)
>> See the ad running on buses in Seattle, Washington.(PDF)
>> See the TV and print ads Sierra Club and a coalition of other conservation groups are running in New Jersey.


October 25, 2005
Arctic Drilling Won't Save Consumers Money at the Pump
Congress is expected to vote on a budget reconcilation bill in early November that includes a provision to drill for oil in the Arctic National Wildlife Refuge. Drilling proponents have sought to gain support for their controversial measure by exploiting high gas prices. A new report by the Department of Energy, however, finds that even 20 years down the road, when Arctic Refuge oil is at or near peak production, gas prices would only be affected by about a penny per gallon. It's simply not worth ruining this pristine wilderness and wildlife haven for a penny at the pump.
>> See the ad running on buses in Seattle, Washington.(PDF)
>> See the TV and print ads Sierra Club and a coalition of other conservation groups are running in New Jersey.


July 20, 2005
New Poll Outlines Americans' Concerns, Priorities for National Security
Americans believe the best way to protect our nation from terrorism is to implement common sense security measures here at home, not just focus on stopping terrorists abroad before they strike our country again. According to a just-released national survey conducted by Hart Research, 68% of the 858 voters surveyed July 5 and 6, agree it is "too risky to focus only on getting terrorists before they strike." Almost four years after the September 11th attacks, communities near chemical plants, refineries and nuclear power plants and shipping routes are still vulnerable to attacks. To see the results of the poll in the PowerPoint presentation:
Poll results and analysis: Watch or download the PowerPoint.
Poll questions: Download a PDF.


September 15, 2005
A Lesson for the Federal Government: Look Before You Leap
There's a move afoot — spearheaded by California Congressman Richard Pombo to weaken the National Environmental Policy Act, to silence our say in what the government does to our property, parks, water, wetlands and wildlife. We can't let that happen. We can't let public officials thousands of miles away decide — without our say so — what happens here.
See the ad running in the Virginian-Pilot.(PDF)


June 29, 2005
Drilling Off Mississippi's Gulf Coast
Last year Mississippi's state legislature passed, and Governor Barbour signed, a bill to open up Mississippi coastal waters to offshore oil and gas drilling despite the devastation this could cause the state's tourism economy. The legislation allows drilling literally up to the beachfront and offers local residents little opportunity to object to drilling in their own backyard. Now Mississippi lawmakers have a chance to stop the drilling. During their special session this week, they will have the opportunity to correct mistakes of the past and protect Mississippi's beautiful Gulf Coast and the tourism economy that depends on it.
See the ad running in the Sun-Herald.(PDF)


March 22, 2005
Atlantic Seaboard Drilling
A federal moratorium has been in place for over 20 years that would forbid drilling off the entire Atlantic seaboard, the Pacific coast, and part of the eastern coast of the Gulf of Mexico. But that could all change for the Commonwealth of Virginia if Governor Warner does not veto a bill that slipped through the General Assembly earlier this month with virtually no debate and no public notice. The legislation, sponsored by Virginia Beach Senator Frank Wagner and Delegate Bob Purkey, promotes a new national plan in the works that would dismantle our treasured coastal protections. The Governor has until Tuesday, March 29, to sign, veto, or amend the legislation.
Listen to Sierra Club and Surfrider Foundation's radio ad, airing in Virginia Beach and Richmond this week. (2.3mb MP3 file)


September 2, 2004
No Day At The Beach: Bush Administration Erosion of Coastal Protection
The Sierra Club today released a report that documents how and where Bush administration policies are threatening America's coastal treasures and what we can do to save them. "No Day at the Beach: How the Bush Administration Is Eroding Coastal Protection" is a comprehensive look at the Bush administration policies that threaten America's four coasts: the Atlantic, the Pacific, the Gulf of Mexico, and America's Freshwater Coast, the Great Lakes. Along with the report, the Sierra Club is running print ads in Sarasota, Florida, Santa Barbara, CA and Green Bay, Wisconsin.
See the Sarasota, Florida ad (pdf file)
See the Santa Barbara, California ad (pdf file)
See the Green Bay, Wisconsin ad (pdf file)


January 30, 2005
President Bush: We Need New Energy to Set America Free
In conjunction with the State of the Union address, the Sierra Club is running TV and print ads to highlight the energy solutions President Bush can employ now to free America from dependence on fossil fuels. The TV ad will air nationally on CNN and MSNBC and in Washington, DC on the local NBC, ABC, CBS, and FOX affiliates. The print ad will run in The Washington Post, Roll Call, The New York Times and National Journal.
See the print ad (pdf file)
Watch the TV ad (Quicktime movie)


December 5, 2004
The Big Wink: The Bush Administration’s Salmon "Recovery" Plan Could End Hopes for Northwest Icon
The Sierra Club recently ran an ad in the Tacoma News Tribune holding the Bush administration accountable for its revised salmon "recovery" plan which fails to protect already imperiled salmon and steelhead population in the Columbia and Snake Rivers. The new plan embraces a strategy that largely leaves current dam operations in place and allows salmon to continue to slide toward extinction.
See the Tacoma News Tribune ad (pdf file)


August 30, 2004
Pollution and Deception at Ground Zero
As the Sierra Club has documented in a just-released report Pollution and Deception at Ground Zero, the White House deliberately blocked the government’s own experts from warning Americans about the extent and danger of the poisons that polluted the air and site and refused to enforce safety rules for Ground Zero workers.
See the ad: "On 9/11, the Bush administration asked us for help, and they got it. Now we need help and there’s nobody there for us." (pdf file)
See the ad: "After 9/11, we believed the Bush administration when they said it was safe to go home...now we know better." (pdf file)


July 21, 2004
Judicial Nominees

Sierra Club, along with more than two dozen civil rights, women's, health, and religious groups, is running television advertisements to highlight the extreme records of some of President Bush’s judicial nominees. Using the nominees' own writings and words, the ad shows how out of step these nominees are with most Americans.

Watch the ad: WindowsMedia.
Watch the ad: Quicktime.
Read the text of the ad.
Read the Sierra Club's press release.


July 20, 2004
Wildlands At Risk — Print Ad

In conjunction with the release today of the "Wildlands at Risk" report, the Sierra Club is running a print ad to highlight the Bush administration's assault on America's public lands. The report looks at 25 places across the country -- from the forested hills of the Southeast to the rugged peaks of the Rockies to the towering ancient forests of the Northwest and Alaska - where Bush administration policies have already had and could have a devastating impacts. These wild places offer an escape from the frenzy of modern life, not to mention unparalleled recreational opportunities, clean water and wildlife habitat.

The print ad is running today in the following markets: Portland, OR; Charleston, WV; Asheville, NC; Minneapolis, MN; Phoenix, AZ; San Antonio, TX; Athens, GA; and Denver, CO. The ad will run tomorrow in Anchorage, AK.

View the ad. (148kb PDF, 1 page)


June 29, 2004
Latino Communities At Risk — Television Ads

The Sierra Club today released its first-ever Latino Communities at Risk Report and a companion Spanish-language television ad to detail the cumulative impact of harmful Bush administration environmental policies on Hispanic communities. The report looks behind the policy and the numbers to tell the stories of 12 individuals and families throughout the country who are dealing with environmental health problems such as asthma and air pollution, farm worker exposure to pesticides, and childhood mercury and lead poisoning.

The Sierra Club’s first national Spanish-language television ad features Latinos affected by asthma in Philadelphia, PA, methyl bromide pesticide use in Salinas, CA, and mercury poisoning in St. Petersburg, FL. The ad was produced by Haddow Communications and Javier Sierra.

Comunidades Latinas en Peligro - Anuncios Televisivos

El Sierra Club presentó hoy su primer Informe de Comunidades Latinas en Peligro y un anuncio televisivo complementario, los cuales detallan el impacto acumulado de las perjudiciales decisiones medioambientales de la administración Bush en las comunidades hispanas. El informe va más allá de las decisiones gubernamentales y las estadísticas y cuenta las historias de 12 personas y sus familias de todo el país que enfrentan problemas de salud medioambientales como el asma y la contaminación del aire, la exposición a pesticidas, y el envenenamiento de mercurio y plomo en los niños hispanos.

El primer anuncio televisivo en español del Sierra Club presenta a latinos afectados por el asma en Philadelphia, PA; el uso del pesticida bromuro metílico en Salinas, CA; y el envenenamiento de mercurio en St. Petersburg, FL. El anuncio fue producido por Haddow Communications y Javier Sierra.

Read the report:
- Latino Communities at Risk/Comunidades Latinas en Peligro

Read a transcript of the ad:
- Latino Communities at Risk/Comunidades Latinas en Peligro (pdf file)

Watch the Latino Communities at Risk TV ads:
- WindowsMedia
- Quicktime, high bandwidth
- Quicktime, low bandwidth


April 6, 2004
Earth Month Media

As Americans prepare to celebrate Earth Day on April 22, the Sierra Club is ramping up television, radio and pring advertising throughout the month to target the host of Bush administration policies that pose an unprecedented threat to the health and safety of America’s communities. During the Earth Day celebration - traditionally a time of heightened awareness of conservation issues - we'll draw attention to the Bush administration’s environmental record.

The Sierra Club is unveiling TV ads in Michigan, Florida and Pennsylvania, radio ads in Alaska, Ohio, Oregon, Idaho, Wisconsin, and Nevada, and print ads in Idaho, Washington and West Virginia. The ads, produced by Haddow Communications, focus on a variety of issues, including mercury, Superfund, wild forests, and nuclear waste. The ads are the latest in a series that advance the Sierra Club’s "There is a better way" theme, which offers solutions for environmental progress.

See the Earth Month ads:
- Protect Washington's Forests (pdf file)
- Protect the Monongahela National Forest (pdf file)
- Protect the Owyhee Canyonlands (pdf file)

Watch the Earth Month TV ads:
- Florida Ad (Quicktime)
- Michigan (Quicktime)
- Pennsylvania (Windows Media)

Listen to the Earth Month TV radio ads:
- Alaska Ad (MP3)
- Idaho Ad (MP3))
- Nevada Ad (MP3)
- Ohio Ad (MP3)
- Mt. Hood, Oregon Ad (MP3)
- Portland, Oregon Ad (MP3)
- Wisconsin Ad (MP3)


March 22, 2004
Communities at Risk

The Sierra Club is running a series of ads this week to educate the public about the Bush administration's failure to make polluters pay for the cleanup of their toxic messes, putting communities across America at risk. Starting today, the Sierra Club will have a combination of TV and radio ads in Florida, Michigan, Nebraska and Pennsylvania highlighting the Bush administration’s refusal to support the "polluter pays" principle that would relieve taxpayers of the significant financial burden of cleaning up abandoned toxic waste sites.

Read the press release.
Watch the Communities at Risk Michigan ad:
- Quicktime, high bandwidth
- Quicktime, low bandwidth
- WindowsMedia, high bandwidth
- WindowsMedia, low bandwidth
- RealMedia, high bandwidth
- RealMedia, low bandwidth

Watch the Communities at Risk Florida ad:
- Quicktime, high bandwidth
- Quicktime, low bandwidth
- WindowsMedia, high bandwidth
- WindowsMedia, low bandwidth
- RealMedia, high bandwidth
- RealMedia, low bandwidth

Watch the Communities at Risk Pennsylvania ad:
- WindowsMedia, low bandwidth
- WindowsMedia, high bandwidth

Listen to the Communities at Risk Nebraska radio ad:
- MP3


January 16, 2004
Toxic Mercury
The Sierra Club is running the first in a series of advertising blitzes to educate the public about the Bush Administration's dismal environmental record. The Sierra Club will have a combination of TV and print ads in nine states and D.C. highlighting the Bush Administration's contradictory and dangerous positions on toxic mercury.
Read the press release.
Watch the Fish and Mercury TV ad in four formats:
- Quicktime, high bandwidth
- Quicktime, low bandwidth
- WindowsMedia, high bandwidth
- WindowsMedia, low bandwidth


October 29, 2003
The Bush Administration's Dangerous Energy Bill
The Sierra Club is running ads in Florida, Montana, Michigan and Maine urging Senators to reject the dangerous energy bill. The current energy bill does nothing to cut our dependence on coal, gas, and foreign oil, doesn't fix what's wrong with our aging energy grid, doesn't adequately promote wind or solar energy, doesn’t increase the efficiency or security of our energy system or protect consumers. Instead it rewards polluters with billions in taxbreaks, threatens our coasts and could exempt polluters from clean air and safe drinking water laws.
Florida radio ad (MP3)
Michigan radio ad (MP3)


October 23, 2003
Bush Administration Misleads Public Over Ground Zero Air Safety
The Sierra Club launched TV ads to hold the Bush Administration accountable for misleading the public about the safety of lower Manhattan following the attacks of September 11, 2001. The Sierra Club calls attention to White House efforts to downplay health concerns for residents and workers as they returned to their homes and workplaces in the aftermath of the World Trade Center tragedy. The ad also urges the White House to follow the Environmental Protection Agency (EPA) Inspector General's recommendation to clean up any remaining World Trade Center dust in residences and workplaces.
Watch the ad video (Windows Media, fast connection)
Watch the ad video (Windows Media, slow connection)
Watch the ad video (Quicktime, fast connection)
Watch the ad video (Quicktime, slow connection)


October 8, 2003:
Clean Air and Water for the Granite State
New Hampshire Sierra Club released a TV ad to draw attention to the Bush Administration's failure to protect Granite State communities' clean air and water. Returning to the state, President Bush will face questions from local citizens who are increasingly concerned that the profits of corporations are trumping their own health and safety.
Watch the ad video (Windows Media, fast connection)
Watch the ad video (Windows Media, slow connection)
Watch the ad video (Quicktime, fast connection)
Watch the ad video (Quicktime, slow connection)


October 1, 2003:
Ad Asks Bush to Be Honest About 9/11 Information
The Sierra Club is working to hold the Bush Administration accountable for misleading the public about the safety of lower Manhattan following the attacks of September 11, 2001. With a new print ad, the Sierra Club is calling attention to an EPA Inspector General's report released in August which spelled out how press releases drafted by EPA about the air quality at Ground Zero were edited by the Bush White House's Council on Environmental Quality to downplay the health concerns for workers and residents. The ad is running in Washington, D.C., and New York City newspapers.
See the print ad (110kb PDF file).


August 20, 2003:
Oregon and Washington: Salmon and Wildfires
As President Bush nears the end of his August vacation, he'll visit Oregon and Washington to fundraise and tout his disastrous policies on wildfire and salmon. The Sierra Club and other environmental groups are running these ads to raise questions about why his Administration is more concerned about protecting corporations than about the health and safety of Americans and the wild places they love.
See the Oregon ad (880kb PDF file).
See the Washington ad (880kb PDF file).


June 3, 2003:
Ford Motors' 100th Birthday
Ford's fuel efficiency has DROPPED since the time of its Model T!This ad ran in the New York Times in June 2003, just in time for Ford Motor Company's 100th birthday. Produced by Haddow Communications, the ad points out that Ford's Model T, its first car, got better gas mileage than the Ford Explorer, and it calls on Ford to do better. The ad is part of the Sierra Club's campaign urging the automakers to use existing technology to build more fuel-efficient cars and trucks. By doing so, automakers could save consumers money at the gas pump, cut our oil dependence, and help stop global warming pollution.
See the ad (145kb PDF file).


April 10, 2003:
Outdoor Anthem: The 'Explore' PSA
This award-winning Public Service Announcement, entitled "Outdoor Anthem," aims to reach everyday Americans by using strong images of people trying to enjoy the environment after it has been destroyed. It reminds us just how vulnerable our mountains, rivers, streams, and forests are, and is a powerful statement in line with the Sierra Club’s core belief that every person is connected to, inspired by and responsible for the environment. At the 2002 New York Festivals the PSA won a Silver medal in the "Environmental Issues" category, and the Gold Medal in the prestigious United Nations Department of Public Information category, for the ad that best signifies the aims and ideals of the United Nations. The ad was created by BBDO West and is the first broadly distributed national PSA from the Sierra Club.
Watch the ad video (Windows Media file).


October 25, 2002:
Sierra Club Deeply Mourns the Death of Senator Paul Wellstone
Statement by Carl Pope, Sierra Club Executive Director:
"Losing Senator Paul Wellstone hurts deeply. He was a wonderful human being, a dear friend to me and to the Sierra Club. He was also an inspiring and effective leader for the entire progressive community.
See the Sierra Club's tribute to Wellstone in Minnesota newspapers (pdf file).


June 12, 2002:
Sierra Club Announces Three-Year Campaign To Pressure Automakers To Improve Fuel Economy
Television and radio ads, featuring former Senator and decorated Navy Seal Bob Kerrey, and retired Vice Admiral Jack Shanahan, Military Advisory Committee Chairman with Truemajority.com, appeal to automakers to do their part to reduce America’s dependence on foreign oil by manufacturing more fuel-efficient vehicles. Both men have distinguished records of military service, and, in the ads, they urge the auto industry to do its part to loosen the grip of oil-producing countries and help save American lives. The ads are running in Detroit and Washington, DC.
Press Release
TV ad - Vice Admiral Shanahan, Windows Media (T1)
TV ad - Vice Admiral Shanahan, Windows Media (56k)
TV ad - Senator Kerrey, Windows Media (T1)
TV ad - Senator Kerrey, Windows Media (56k)
Radio ad - Vice Admiral Shanahan, MP3


April 25, 2002:
Sierra Club Runs Ads Thanking Senators For Protecting Arctic Refuge, Urging Them to Continue the Fight
The Sierra Club is running ads in AR, AZ, MO, SD, GA, CO, and IA thanking those Senators who voted to protect the Arctic National Wildlife Refuge from oil drilling. The ads also express disappointment in those Senators who voted to open the Refuge for oil drilling.
Press Release
Colorado Ad - MP3


April 1, 2002:
Sierra Club Asks Senators to Support a Clean, Safe and More Secure Energy Future
The Sierra Club is running radio ads in seven states asking Senators to support an energy bill that reduces our dependence on oil and protects special places like the Arctic National Wildlife Refuge. The Sierra Club expressed disappointment that the Senate chose not to require Detroit to make more technologically advanced and fuel efficient vehicles. The ads are running in Arizona, Michigan, Indiana, Oklahoma, Louisiana, Maine, and Iowa.
Press Release
Michigan Ad - MP3

March 6, 2002:
Sierra Club Ads Ask Senate to Support Clean, Renewable Energy
As the Senate begins debating the Energy bill this week, the Sierra Club is running radio ads in four states, urging Senators to support clean, renewable energy. The ads state that we can meet our energy needs in ways that are cleaner, cheaper and more secure than coal and gas.
Press Release
Georgia Ad - MP3


February 19, 2002:
The Fireman Said What to President Bush!?
The Sierra Club ran radio ads featuring Portland firefighter Ed Hall, who was handpicked to greet President Bush because of his recovery work at the World Trade Center. Hall used his face time with the President to shake Bush's hand and say, "Mr. President, it really is an honor to meet you, but you don’t have to drill for oil in the Arctic."
Press Release
Arizona Ad - Windows Media
Arizona Ad - MP3
(Ads were run in 9 states; the ad scripts were identical except for the legislators identified.)


February 15, 2002:
Caring for our Wild Places
Reminding Americans of how wilderness has shaped the nation's character, the Sierra Club ads encourage viewers to protect our remaining wild places.
Press Release
National Ad - Windows Media T1
National Ad - Windows Media 56k
Montana Ad - Windows Media T1
Montana Ad - Windows Media 56k


February 8, 2002:
Protecting Utah's Uncommon Beauty
Sierra Club runs TV ads urging Utahans to care for the unique and special places in Utah.
Windows Media T1
Windows Media 56k dialup
QuickTime


January 14, 2002:
Caring for Creation
Sierra Club and National Council of Churches run TV ads urging Americans to "care for creation."
Press Release
TV ad Windows Media T1
TV ad Windows Media 56k dialup
TV ad Real T1
TV ad Real 56k dialup

 


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