On April 1, we alerted the world to a new iPhone app that converts language into coal-industry euphemisms like "atmospheric rhythms."

You may have guessed already that this iPhone app doesn't really exist (though you can play with our imaginary version).

But the coal industry's fondness for misleading language is all too real. They really do say things like "creating flat land for economic development"^[1] when they mean blasting away Appalachia's mountains and dumping the waste into streambeds.

Here's another April Fool's: clean coal -- the biggest whitewash of all.

Ready to fight back? Take action now by

Share