Strategies
In addition to identifying what the substance of our work will be in 2006 through 2010, members of the Sierra Club also adopted strategies to help us accomplish our goal of building power for our cause and our organization. Those approaches include:
 Using the media to communicate sensible solutions. We already know how to increase the energy efficiency of our cars and buildings and to protect the quality of our drinking water; we need to create public demand for those solutions.
Broadening our base and building new coalitions. The Club is committed to building grassroots power in our communities by strengthening alliances with hunters, anglers, the faith community, unions and communities suffering from pollution and environmental injustice. We are reaching out to family, neighbors, and co-workers who share our values but do not consider themselves "environmentalists."
Engaging and empowering people to take action together, as neighbors, as voters.
Finally, the Sierra Club agreed that it has a huge opportunity to make progress in two key forums. Because federal decision makers have failed repeatedly to protect our communities, we are emphasizing work at the state and local level. This plays to the Sierra Club's strength-our members and activists already working at the grassroots in all 50 states and hundreds of towns and cities.
Our strategy is to push states and municipalities to take small and large steps that add up to big national changes, and to pressure federal policy makers to follow suit.
We will also be working in the political arena, educating and engaging voters to increase their awareness and support of environmental issues.
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