This Is Not a Billboard

Non Sign II, an installation in Blaine, Washington, aims to make passing motorists focus on "the world that's behind all this artificial world.""

January 1, 2012

Non Sign II, an installation in Blaine, Washington

Photo by Lead Pencil Studio

"If it doesn't sell, it isn't creative." — David Ogilvy (1911-1999), founder of ad firm Ogilvy & Mather and often called the "original Mad Man"

Crafted from blackened stainless steel rods, Non Sign II, an installation in Blaine, Washington, aims to make passing motorists focus on "the world that's behind all this artificial world," says co-designer Annie Han of Lead Pencil Studio.