Demanding Better Report

Demanding Better: Holding Tech Companies Accountable

Demanding Better: Holding Tech Companies Accountable

Big Tech must ensure that new data centers do no harm to electricity consumers, the environment, or host communities. We must demand better.


State Policies

Protecting Consumers, the Environment, and Communities

While data center proposals are being fast-tracked across the country, everyday Americans are left wondering if the companies that own these projects have their best interest at heart. Spoiler: Most of them do not. The Sierra Club has released our 2026 Data Center Policy Guidance for local lawmakers, regulators, and advocates to promote policies that protect everyday electricity customers and our environment.

Our policy guidance focuses on four pillars: Protecting Customers, Putting Clean Energy First, Fair Rules for Tech, and Protecting Public Health.

Resources

Put a Ringfence On It: Large Load Tariffs

Utilities that are scrambling to build massive infrastructure for data centers are putting their own electric customers at risk if - or when - the bottom falls out from the artificial intelligence (AI) rush. But utilities and regulators can help protect against speculation with the help of large load tariffs.

Data Centers: Power Plays -- But Who Pays?

Massive new data centers being built by big tech companies and real estate developers are putting electricity customers, our climate, and communities at risk. Learn about the scale of the buildout and its impacts, and what we can do about it, and hear from local advocates who are figuring out how to fight back. 

Fools Gold: When 700 Gigawatts of Data Centers Come Knocking

The supersizing of data centers and artificial intelligence (AI) has put us in the midst of a modern rush for the hills, and while nobody knows if the hills are filled with proverbial gold or pyrite, the Queen’s wealth is once again going to build an armada in heady anticipation.

THE REPORT

Demanding Better of Data Centers: Big Tech’s Clean Targets and Rising Electricity Demand

Demanding Better
How growing demand for electricity can drive a cleaner grid

Our new report, Demanding Better, is a useful guide for how tech companies can leverage their influence to decrease climate pollution as demand for electricity increases due to their products.

WHY THIS MATTERS

How new energy demand is stalling our climate goals

Utilities serving large new load corporate customers are increasingly turning to new gas, and even keeping old coal plants online. The discrepancy between the pledges of large customers and the actions of their host utilities are sharp. Big customers often claim that they’re facilitating renewable energy, but many either just buy unbundled renewable credits, or contract with inexpensive wind and solar in a different part of the country. Increasingly, large customers site data centers and manufacturing facilities where they can find interconnection without regard to their host utilities emissions, or intention to reduce emissions. And so utilities with zombie coal plants and gas plants in the queue are getting new customers, and our climate goals are in peril. 

WHAT WE'RE DOING

Takeaways from our report

Big Tech companies building Data centers must show leadership to support the system services that integrate and balance renewable energy, like energy storage, transmission upgrades, and demand-management.

We lay out three pathways to accomplish these goals:

  • Build Local Clean Energy: Large energy customers should look to procure around-the-clock clean energy (also called “24/7 carbon-free energy”) through direct or sleeved power purchase agreements, or work with their utilities to build comprehensive green energy tariffs that allow customers to meet their energy and capacity needs with zero emissions resources;
  • Be Accountable: Large energy customers should engage in utility regulatory proceedings to ensure that their host utilities conduct good planning, procure clean energy, and are held accountable for outcomes that serve the interests of both large and small customers;
  • Drive Better Standards:Large customers can advocate for broad, binding clean energy standards that meet rigorous emissions targets, align the interests of all electricity customers, and ensure that there is no leakage to other customer classes or geographies. 

More on this Issue

Take Action

Tell Big Data: Do your part -- we need clean energy.

Open Letter to Big Tech

We will not pay for Big Tech’s power needs.

Unconstrained Demand

A report from the heart of data center alley.