Ben & Jerry’s and Sierra Club’s Ready For 100 Campaign Find the Sweet Spot in 100% Clean Energy

Ice cream chain, environmental organization kick off 12-city campaign on clean energy transition
Contact

Olka Forster, Sierra Club, olka.forster@sierraclub.org, 512-496-8888; 

Chris Miller, Ben & Jerry’s, Christopher.Miller@benjerry.com, 802-846-1500

BURLINGTON, VTBen & Jerry’s and Sierra Club are partnering to advance a shared goal of powering the US with 100% clean and renewable energy.  

October’s partnership will consist of a joint social media initiative and hosted events at 12 Ben & Jerry’s scoop shops across the country. People will be asked to share their thoughts with Sierra Club’s Ready for 100 campaign on the importance of protecting the health of communities and advancing local clean energy solutions in response to the climate crisis. Through this campaign, community members will have a chance to talk about why they care about having a healthy, sustainable planet powered by clean energy. Ben & Jerry’s will offer a free kid’s size scoop of ice cream to participants at these events. 

The partnership kicked off earlier this summer in Burlington, Vermont, which is Ben & Jerry’s hometown and one of six cities already powered by 100% renewable energy. Cities across the US are leading an equitable and just transition off fossil fuels; today, more than 130 cities and 7 states have committed to power themselves with 100% clean energy.

Ben & Jerry’s partnership with the Sierra Club is part of the company’s ongoing advocacy for climate justice.

”We have a long history of fighting for climate justice and looking for ways to reduce the environmental impact of our business,” said Chris Miller, Ben & Jerry’s Global Social Mission Manager. “As a food company that sources ingredients from all around the world, climate change is already impacting our business. We, and the Sierra Club, understand the urgency of this moment. We truly do not have time to waste.” 

Throughout the month of October, the Ice Cream Action events will be held in Ben & Jerry’s scoop shops in: 

  1. West Hartford, CT - October 5

  2. Charleston, SC - October 12

  3. Manchester, NH - October 14

  4. Sarasota, FL - October 17

  5. Boise, ID - October 18

  6. Minneapolis, MN - October 18

  7. Boulder, CO - October 19

  8. Denver, CO - October 19

  9. New Haven, CT - October 19

  10. Coral Gables, FL - October 19

  11. Philadelphia (U. Penn/West Philly), PA - October 19

“Hundreds of communities all over the US are taking action to build a cleaner and more equitable energy economy. We know that solar and wind power are cheaper and healthier than fossil fuels, and together we are focusing on homegrown solutions to our climate crisis. City by city, scoop by scoop, we’re ready for 100% clean, renewable energy, ” said Jodie Van Horn, director of the Sierra Club’s Ready for 100 campaign. “Ben & Jerry’s shares Sierra Club’s vision of having communities where everyone benefits from clean energy. With this partnership, we hope to sustain the growing clean energy conversation and encourage community members and ice cream aficionados to use their voices in support of local climate solutions.”

About the Sierra Club

The Sierra Club is America’s largest and most influential grassroots environmental organization, with more than 3.5 million members and supporters. In addition to protecting every person's right to get outdoors and access the healing power of nature, the Sierra Club works to promote clean energy, safeguard the health of our communities, protect wildlife, and preserve our remaining wild places through grassroots activism, public education, lobbying, and legal action. For more information, visit www.sierraclub.org.

About Ben & Jerry's

As an aspiring social justice company, Ben & Jerry's believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry's incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2015 the company completed its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully source Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben & Jerry's products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues. Ben & Jerry's, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry's became a certified B Corp in 2012. The Ben & Jerry's Foundation's employee-led grant programs totaled $2.9MM in 2018 to support grassroots organizing for social and environmental justice around the country.