Sierra Club Launches Largest-Ever Florida Digital Voter Registration Campaign

TALLAHASSEE -- Today, the Sierra Club will be launching the largest-ever non-partisan digital voter registration campaign in the organization’s 127 year history. The campaign, called Ready To Vote, will educate the public on their voting rights and register historically disenfranchised voters, including students and young people, and African American and Latino and Latina communities, in Florida. An estimated 300,000 new residents are moving to Florida annually, and the state population is expected to reach 22 million by 2022.

The Sierra Club will run digital ads directing people to check their voter registration and register to vote using the educational tool TurboVote. The campaign will also run in Michigan, Missouri, and Georgia. For additional information on Ready To Vote, visit sierraclub.org/readytovote.

In response, Sierra Club Florida Chapter Director Frank Jackalone released the following statement:

"The Sierra Club Florida Chapter recognizes the critical importance of a fair and fully representative democracy in the fight to protect the values every Floridian holds dear. We are proud to join the efforts of organizations around the state who are already helping to register thousands of voters. With hundreds of thousands of new people moving to the state each year, this work has never been more important. Our work won’t be done until every eligible Floridian has access to the ballot box and a chance to voice their opinions on the top issues of the day, regardless of where they live and how much money they make.”