This roadmap is designed to support you and your community to achieve an equitable and just transition to 100% clean, renewable energy for all.
The following phases should serve as guideposts rather than requirements. Your campaign will probably jump back and forth, or repeat steps. Organizing doesn’t always follow a straight line, and it’s up to you to create the path that works best for your campaign and your community. Be innovative, creative, and adaptive. This will ensure the success of your local campaign as well as the national 100% clean energy movement as we learn from each other.
Plan Your Strategy
Campaigns require strategy. A strategy starts with vision, builds an understanding of power, sets goals and tactics, and then makes a plan. Your strategy will also include writing the commitment you want to see achieved. It’s time to get to work.Start Phase 3
Digital media, print media, in-person events—get the word out about what a transition to 100% clean energy will look like in your community. Your campaign narrative can help you achieve your goals: it’s time to narrow your message, identify your audience, and tell your story.Start Phase 4
Your campaign has to continually organize supporters by educating them, building your power, and pressuring the decision maker. Find the tools and strategies to take your campaign from idea to action to victory.Start Phase 5
Implementation and Beyond
The campaign doesn’t end with a commitment. How can we hold decision makers accountable to implement clean energy policy and make 100% a reality? Learn about your role in transitioning your community to renewable energy.Start Phase 6