Welcome to the Activist Toolkit—a one-stop shop for helping your community reach 100% clean, renewable energy!
Clean energy is taking the world by storm, and it’s time for every person in every community to take part in it—starting in your city or town. To ensure the vision of 100% clean, renewable power becomes a reality, we need people power: local activists pushing for a transition to a cleaner, healthier, more affordable, and more just energy system. Here’s where you come in.
What is the Activist Toolkit?
This Activist Toolkit is a guide for running a local campaign to reach 100% clean energy for all. The Sierra Club has compiled the best of what we know about how to organize a team, build grassroots power, tell effective stories, and move people to action. We’ve turned this learning into a comprehensive toolkit for you to organize a local campaign where you live. We hope you will explore the resources within this guide to start, strengthen, and transform your local activism for 100% clean energy.
The Campaign Roadmap is a step-by-step organizing playbook broken into six phases:
Phase 1: Research & Community Mapping
Phase 2: Build a Campaign Network
Phase 3: Plan a Strategy
Phase 4: Public Launch
Phase 5: Organize, Build & Leverage Power
Phase 6: Implementation & Beyond
Online Organizing Guide
The online organizing guide will help you build your online presence and make the most of the digital tools available to reach your campaign goals.
The communications guide offers tips and tricks for telling compelling stories and utilizing media to spread your message and build public support. Mastering comms skills is critical for shifting public will around what’s possible.
We recommend taking your time with each of these sections from start to finish. You can find all three main guides of the toolkit in the green navigation bar. You’ll also find a resource library, which is a great way to quickly search for specific resources, from logos and images to templates and how-to guides.
Who Is This Toolkit For?
This toolkit is for you! Wherever you may be geographically, and whatever level of organizing and activism you’ve engaged in to-date, there’s a place for you in the 100% clean energy movement. This toolkit will help you find your part in a local campaign, build one from scratch, or deepen your organizing, communications, and digital skills to strengthen your advocacy.
While we don’t know everything there is to know about climate and clean energy organizing, we’ve seen teams come together, achieve major clean energy victories in their communities, and work toward implementing their 100% goals—and we’ve captured some of the learnings from those successes (and stumbles!) in this toolkit. And we’re still learning! Join our distributed campaign to learn from a network of hundreds of activists leading RF100 campaigns in their communities already.